Chile is a key market for the Swiss giant, generating nearly US$1.6 billion in revenue in 2025.
In August 2024, Rodrigo Camacho, CEO of Nestlé Chile, announced that the Swiss multinational would invest US$300 million in the country. Two years later, after returning from Europe—where he regularly meets with top executives at the Swiss giant’s headquarters—the executive confirmed the investment would be repeated. “We are going to invest another US$300 million,” he told DF.
Chile is not overlooked in Nestlé’s global operations. The executive noted that within the company, when it comes to the Latin American market and operational scale, “the talk is all about Brazil, Mexico and Chile.”
This is because Chileans’ per-capita consumption exceeds that of countries such as Argentina, Colombia and Peru. “We triple the sales of any of those countries,” Camacho noted. According to the CEO, this translates to local revenue of US$1.6 billion in 2025.
However, the company has higher ambitions. “This year, my goal is to grow at three times the country’s GDP growth rate. (...) I am confident because we are really doing very well. I need the country to believe in this because if more companies grow, we will all be better off.”
The executive emphasizes that Nestlé has a duty to foster trust in the future (...) We believe strongly in Chile, which makes the upcoming investment particularly significant."
The announced investment will support operations across the four business lines on which Nestlé is currently focused: coffee, nutrition, pet food and the confectionery and snacks sector.
The CEO shared that Nestlé is focusing on trends such as “on-the-go” products for college students, including Nescafé canned drinks. They are also creating air fryer-compatible options because many young people either don't have the time or lack interest in cooking regularly. Additionally, the company is exploring products for adult wellness, including dietary supplements, vitamins and minerals. He noted that these efforts are taking place as the birth rate in Chile declines.
Source: Diario Financiero.