InvestChile Blog

FDI news | Policies & Tools | Business data analysis | Investment location trends

Chilean start-up NotCo to appear in episode of The Age of A.I.

InvestChile - January,6,2020

YouTube recently launched a new documentary series presented by the actor Robert Downey Jr.

Captura de pantalla 2020-01-17 a la(s) 12.38.32

With eight episodes, the series, presented by well-known actor, Robert Downey Jr, shows how artificial intelligence, machine learning and neural networks are making their way into different areas.

One of the cases shown in this YouTube Originals series is NotCo, a Chilean company that produces alternatives to mayonnaise, milk and cheese from 100% vegetable products, combined according to calculations and algorithms.

The Chilean company will appear in the penultimate episode of The Age of A.I., which will premiere on Wednesday, January 15.

NotCo co-founder, Pablo Zamora, told Diario Financiero that they were contacted by a North American producer at the beginning of 2019, inviting them to participate in the documentary.

“I think we are the only start-up from Latin America, maybe [there is one] from Mexico, but they did not mention it,” he added, indicating that, although Downey Jr did not travel to Chile, he did send a video greeting to the members of the company.

According to Karim Pichara, another of the co-founders, NotCo’s appearance in the series will enable the start-up to position itself as a “cutting-edge technology company internationally”.

“We are the first company to develop AI technology for food science and we generated the data needed to train Giuseppe in our own laboratory,” he said.

The company’s “star” product is Not Mayo (the brand uses “not” as a prefix for all its “non-products”). Not Mayo is a mayonnaise made from vegetable ingredients such as chickpeas and lupine.

Moreover, it does not contain transgenic products, lactose, gluten, cholesterol, egg or soy, whilst maintaining its flavor and aroma.

A while ago, the name of the company came to the attention of Jeff Bezos, the founder of Amazon and the richest man in the world, who decided to invest US$30 million in the Chilean start-up.

To find out more about investment opportunities in Chile, see this article.

Source: Radio BioBio

New call-to-action

Topics: Food Industry- Start-Up- AI- Artificial Intelligence- Foods- NotCo- YouTube



We are the government agency responsible for promoting Chile in the global market as a destination for foreign direct investment, serving as a bridge between the interests of overseas investors and the business opportunities the country offers and providing world-class services that are in line with the country’s economic development policies.

Previous Post

Software made in Chile seeks to make companies zero-waste

Next Post

Expansion of AB InBev is 70% complete and already producing two brands locally


Subscribe to our newsletter

Receive in your e-mail publications and news about how to guide your investment project in Chile

Subscribe to Email Updates

100% Privacy. No Spam.

Related Posts

Visas and foreign citizens

We invite you to obtain a complete guide of residence laws and regulations for investors and foreign workers in Chile.
Learn More