According to Movistar Chile, Facebook, Google and YouTube head the list of the most used apps, indicating the high penetration of digital platforms in the South American country.
According to the company, the report reflects changes of trend in the use of certain applications such as the appearance of shopping apps and the consolidation of other transversal apps like Facebook, the most downloaded and used app.
Movistar indicated that the results of the report are based on “real penetration” or, in other words, considering how many users have the apps installed and how many times they are used on their devices.
The report considers the traffic of all Movistar’s mobile customers (more than 9 million) in the second half of 2018. According to SUBTEL, this positions the company as having the largest share of mobile data traffic in the country.
Out of the 30 most popular apps listed in the report, 30% are social and messaging platforms such as Facebook, WhatsApp, Instagram and Twitter. At the head of the ranking, Facebook, with a 94% real penetration rate, is the platform most used from mobile phones, both in its app and web dimensions. This implies that 94% of Movistar’s mobile customers have downloaded this app, have it installed in their phones and have used it.
In second place, Google, which comes pre-installed on Android devices, is on 93% of phones. YouTube (90%) takes third place, demonstrating the importance of video which, according to Movistar, accounts for over 60% of all mobile traffic. The other two apps in the top five are Gmail (86%) and WhatsApp (85%), with the latter consolidating its position as the chat or messaging platform most widely used in Chile.
Instagram, in sixth place, climbed four positions between 2017 and 2018, with an increase in penetration from 49% to 75%. It is followed by Facebook Messenger (70%), Google Maps (70%) and Twitter (63%). The last of the top ten is Spotify (48%), which saw an increase in penetration from 35% in 2017 to close to 50%.
Boom in mobile use of Netflix
The ranking also reveals that mobile use of Netflix increased from 12% in 2017 to 30% in 2018, giving it 16th place among the most popular applications, according to Movistar.
In another interesting result, three shopping applications made their debut in the ranking: MercadoLibre in 19th place (21% penetration), AliExpress in 21st place (18%) and Wish in 27th place (4%). Indeed, during the latest Cyber Monday, 72% of visits were from mobile devices.
In a further change, the penetration of Uber increased from 10% in 2017 to 18%, giving it 20th place in the ranking.
Would you like to know more about the trend in data use in Chile? See this article.
Source: Diario Financiero