The multinational brewer will donate alcohol in gel form and deploy a campaign to support the restaurant sector; it has also launched a labor market reinsertion program.
Faced with the Covid-19 pandemic, companies have had to reinvent themselves and have also taken steps to come to the aid of the community. This is the case of AB InBev. Using the alcohol it extracts when making non-alcoholic beer, it has produced more than 100,000 units of antibacterial alcohol, which will be sent to public health organizations through an alliance with the National Health System’s Supply Center (CENABAST).
The multinational will import 25,000 units of the antibacterial gel from its Brazilian operation and the rest will be made in Chile. A percentage of the units will also be made available at points of sale and distributed to the company’s employees as part of the internal policies it is implementing to protect their health.
“At AB InBev Chile, we believe that collaboration with others and working together are the way out of this global health crisis. That is why we have made our services available to contribute, from our business and its area of impact, to the emergency, reusing alcohol from our production process to create a product that is so necessary for people today,” explained the general manager of AB InBev Chile, Luis Vives.
The company also plans to launch the “Support a Restaurant” initiative. Created by the Stella Artois brand in Brazil, this campaign will be replicated in Chile to support the country’s restaurant sector. The aim is to support more than 100 restaurants around the country through a gift card scheme that provides the restaurant with liquidity and also benefits the consumer.
When a consumer purchases a gift card for 10,000 pesos for use at a restaurant, Stella Artois adds another 10,000 pesos, increasing the amount the consumer can spend at the restaurant once it reopens. The restaurant sector has been one of the worst hit in Chile in recent months because it was paralyzed first by the outbreak of social unrest and now by the Covid-19 pandemic.
The company has also launched a labor market reinsertion program for the inhabitants of the Quilicura, Renca, San Miguel and Quinta Normal municipal districts. Out of more than 300 people who applied, 30 were selected for the first version of the program in which at least 50% will be hired directly by the brewer.